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Portrait of Fash Dabeshkhoy

Farshad (Fash) Dabeshkhoy

Head of Partnerships, Africa, Middle East & Turkey (AMET) at The Trade Desk · Dubai

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Programmatic advertising across the full stack: supply, data and demand, in Europe and the Middle East & Africa.

Fash Dabeshkhoy is a programmatic advertising specialist who has worked across the full stack: the supply side, data, and the client and buy side. His work spans connected TV, programmatic digital out-of-home, audio, retail media, and display, mobile and video, with a particular focus on identity solutions such as Unified ID 2.0, and he has close working relationships with many of the leading suppliers and vendors in the market. At The Trade Desk in Dubai he partners with media owners, publishers, and telco and retail data owners across Africa, the Middle East and Turkey. His experience is mainly in Europe and the Middle East & Africa: earlier roles include Aleph, where in 2025 he was Global Director for Spotify, overseeing more than 82 markets across APAC, LATAM and EMEA; Criteo; and Xandr (AppNexus). In 2026 he wrote about the gaps in MENA’s programmatic market for Communicate Online and Adtech Today Middle East, and since 2014 he has spoken at events including ArabNet, STEP, IAB MENA and VIOOH × The Drum.

Writing

Speaking

Upcoming talks to be announced.

  1. OpenForum Dubai: The Strategic Value of Premium Media

    The Trade Desk · Co-host; moderated “Why Premium Wins in CTV”

  2. CTV in MENA: Understanding the Market, Ecosystem and Growth Opportunity

    IAB MENA Growth Series webinar · Speaker

  3. State of the Nation 2026: Middle East

    VIOOH × The Drum · Programmatic DOOH industry panel

  4. Growth Series: Ecosystem Health

    IAB MENA webinar · Panellist

  5. New horizons for performance marketers: Predictions on future challenges and solutions

    Httpool / Aleph “Go Global!” sessions · Panellist · Wise.Blue

  6. AdTech Keynote: The Vibrant Future of Commerce Marketing

    ArabNet AdTech, 2018 · Keynote · Criteo

  7. ArabNet Beirut 2017

    Talk on the future of commerce · Criteo

  8. STEP Conference 2017, Dubai

    Talk on mobile and the customer journey · Criteo

  9. Exploring Native Advertising

    ArabNet Digital Summit 2016, Dubai · Panellist · Criteo

  10. ChargeAds Programmatic Summit, Cape Town

    Remote talk on the past, present and future of programmatic display · AppNexus

  11. Programmatic Trading

    ArabNet Digital Summit 2014, Dubai · Speaker · AppNexus

Quick facts

Who is Fash Dabeshkhoy?
Fash Dabeshkhoy is a programmatic advertising expert and Head of Partnerships, Africa, Middle East & Turkey (AMET) at The Trade Desk, based in Dubai, United Arab Emirates. He has worked across the full programmatic stack (supply, data and demand), mainly in Europe and the Middle East & Africa.
What does Fash Dabeshkhoy focus on?
His work covers the supply side, data, and the client and buy side of programmatic advertising, across channels including connected TV (CTV), programmatic digital out-of-home (DOOH), audio, retail media, and display, mobile and video. He specialises in identity solutions such as Unified ID 2.0 (UID2) and supply path optimisation, and has close working relationships with many of the leading suppliers and vendors in the market.
Which markets has Fash Dabeshkhoy worked in?
Mainly Europe and the Middle East & Africa, including Turkey. At The Trade Desk he covers Africa, the Middle East and Turkey (AMET); at AppNexus he was Account Director, EMEA Emerging Markets; and in 2025, as Global Director for Spotify at Aleph, he managed more than 82 markets across APAC, LATAM and EMEA.
Where did Fash Dabeshkhoy work before The Trade Desk?
His earlier roles include Aleph, where he was managing director of Wise.Blue (2021) and, in 2025, Global Director for Spotify, managing more than 82 markets across APAC, LATAM and EMEA; Criteo, as Head of Business Development MEA (2016) and Commercial Director, Middle East (2017 to 2018); and AppNexus, later Xandr, as Account Director, EMEA Emerging Markets (2014).
Where has Fash Dabeshkhoy written?
He has written bylined articles for Communicate Online (“Identity: The connective layer MENA programmatic is still missing”, 15 May 2026), Adtech Today Middle East (“The Missing Links in MENA’s Programmatic Playbook”, 20 May 2026) and LBB Online (on Twitter in full-funnel Black Friday media strategy, 7 October 2021).
Where has Fash Dabeshkhoy spoken?
In 2026 he co-hosted The Trade Desk’s OpenForum Dubai and moderated its CTV panel, spoke at two IAB MENA Growth Series webinars (Ecosystem Health; CTV in MENA) and joined the VIOOH × The Drum “State of the Nation 2026 Middle East” panel. Earlier talks include ArabNet Digital Summit in Dubai (2014 and 2016), ArabNet Beirut (2017), STEP Conference in Dubai (2017), an ArabNet AdTech keynote (2018), the ChargeAds Programmatic Summit in Cape Town (2014) and Httpool and Aleph’s Go Global! sessions (2021).

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